Google Instant is a new search enhancement and improvement that shows results as you type the keywords. Google crossed the limits of their technology and infrastructure to help us get better search results even more faster. Their key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that we can scan a results page while we are typing.
The most obvious change in Google instant is that we get to the right content much faster than before because we don’t have to finish typing our full search term, or even press the “search” button. Another shift is that seeing results as we type helps us formulate a better search term by providing instant feedback. We can now adapt our search on the fly until the results match exactly what we want and what we are searching for. In time, we may wonder how search ever worked in any other way.
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