Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words present on the page. In the context of search engine optimization technique, keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.
Many SEO experts consider the optimum keyword density to be 1 to 3 percent. Using a keyword more than that could be considered search spam. The formula to calculate the keyword density on a web page for SEO purposes is (Nkr / Tkn) * 100[citation needed], where Nkr is how many times you repeated a specific keyword and Tkn the total words in the analyzed text. This will result in a keyword density value. When calculating your keyword density, be sure to ignore html tags and other embedded tags which will not actually appear in the text of the page once it is published.
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